Plan the reach before you spend, measure the attention after.
You buy impressions, but you pay for attention. Three-second views, 75% completions and ThruPlays come straight from Insights — and the reach plan comes before the first unit of budget.
What you get
Attention, not impressions
View rate and completions per creative show which video people actually watch, at the same CPM.
Reach and frequency on purpose
A budget buys a known number of people a known number of times, so frequency stops eating the plan quietly.
Placement-level truth
Cheap impressions are not cheap attention. The split shows the surface that spends without being watched.
How it works
- 1
Plan the country and the budget
Reach, frequency, cost per thousand and cost per completed view, estimated before the campaign exists.
- 2
Choose the surfaces and the targeting
Interests and behaviours are searchable, placements are chosen per ad, and both are part of the plan rather than a default.
- 3
Read the attention back from Insights
The same six numbers for every creative and every placement, in the same table as the spend.
- 4
Move the budget to what is watched
The surface that only burns budget is cut on evidence, and the one that holds attention gets the rest.
What the reach planner answers
Before a video runs, the plan already tells you what the budget buys — and what the audience will cost you per completed view.
Delivery concentrates on part of an audience, so a plan that ignores that overpromises every time.
Reach and frequency move against each other on a fixed budget — the plan makes the trade explicit.
The number that lets two videos and two countries be compared fairly, before either is scaled.
Figures in the planner are market estimates until your own history replaces them.
Media questions, answered
- Why spend on video if we are paid on conversions?
- Because the cheapest conversion comes from someone who already knows the brand. Video is the part of the budget that makes the conversion campaign land on a warm audience instead of a stranger.
- How accurate is the reach plan?
- It is an estimate until your accounts are connected. After that the cost anchors come from your own Insights, so the plan reflects the auctions you actually buy in.
- Do you produce the videos?
- Normally the creative is yours and the platform plans, runs and measures it. If production is your bottleneck, we make creatives for you as a separate paid service.
- Can we exclude a placement?
- Yes — placements are chosen per ad, and the report shows what each one costs before you cut it.
See it in the language of your vertical
Pick the one you work in and the whole media story rebuilds around its own numbers.