The people who already know you cost the least to reach again.
Audiences are derived from the Pixel events and custom conversions you already have in Meta, applied to the campaigns that run them. No exports, no lists leaving your Business Manager.
What you get
Cheaper than starting over
Reaching someone who already visited, registered or bought costs a fraction of finding a stranger who will do the same.
Segments, not one big audience
Recent visitors, people who stopped halfway, customers worth keeping — each one worth a different price and a different message.
One mapping, every campaign
The segment is defined once and applied wherever it should run, instead of being rebuilt per campaign by hand.
How it works
- 1
The Pixel fires on your product
Events are hashed in the browser and go straight to Meta. We never hold a copy of the people behind them.
- 2
A custom conversion names the moment
The event that matters becomes a named conversion — the one worth optimising towards and worth retargeting from.
- 3
The audience stays in your Business Manager
It is built and refreshed inside your own assets, which is also why it cannot travel anywhere else.
- 4
Campaigns run it, the loop refreshes it
A return visit fires its own event, so the segment keeps updating without anyone exporting a list.
Know the cost before you commit it
The planner prices a segment the way the auction does: how many people you want to reach per day, how often, and what that costs in the country you are buying in.
A precise segment wins pricier auctions than a broad one, which is visible in the plan rather than in next month invoice.
You choose how often the same person sees the campaign, and the spend follows that choice.
Once connected, segment sizes and cost anchors come from your Pixel history instead of market estimates.
Figures in the planner are market estimates until your own history replaces them.
Retargeting questions, answered
- Why spend on retargeting before buying more traffic?
- Because the cheapest customer is the one who already came to you. That audience exists already — you paid for it months ago — and reaching it again costs a fraction of acquiring someone new.
- Do you store our audiences?
- No. Pixel data is hashed in the browser and goes to Meta directly. Audiences live in your Business Manager; we keep the mapping that decides where they are used, not the people in them.
- Do we need a data feed or an API integration?
- No. It works from the Pixel events and custom conversions you already have. If you later add server-side events, the same mapping keeps working.
- How do we start?
- One country, one segment, one campaign. You see what returning someone costs on your own data before rolling the mapping out to the rest.
See it in the language of your vertical
Pick the one you work in and the whole retargeting story rebuilds around its own numbers.