Every campaign priced by the result it produces.
Spend comes from Meta Insights, results come from your own tracker, and they are joined on the campaign. Cost per result becomes a number you read in the morning instead of one you rebuild.
What you get
One row per campaign
Impressions, clicks, the stages in between and the result at the end — on the same line, for the same campaign, on the same day.
Cost per result, not per click
A cheap click and an expensive result stop looking alike, so budget moves on the number the business is paid on.
A month that closes itself
The period closes on the same table the team reads daily — including who ran what, and what that earns them.
How it works
- 1
Connect Meta and your own data
Read-only access to the ad accounts you already run, plus the events your product already sends.
- 2
Agree on how campaigns are named
A convention for new launches is what lets results split by country, offer and buyer without anyone sorting them by hand.
- 3
Read one table instead of three tabs
Every stage of the funnel lands in the same row, so a change in price is visible where it happened.
- 4
Close the period on those numbers
The month is closed from the report, not from screenshots pasted into a spreadsheet.
Price the plan before you fund it
The planner turns a target number of results into the spend it needs, stage by stage — so a launch starts on a budget that can actually reach it.
CPM, click-through and the conversion rates in between come from benchmarks per country and per creative approach.
Once your products are connected, every rate in the chain is replaced by yours, so the plan and the report speak one language.
A new country can be priced without a five-figure blind test, because the chain is explicit at every stage.
Figures in the planner are market estimates until your own history replaces them.
Performance questions, answered
- Whose assets does this run on?
- Yours. The Business Manager, the ad accounts and the audiences stay in your name — we work inside them with the access you grant, and you can withdraw it in one click without losing anything.
- Do we have to change our tracker?
- No. We read what you already send and join it to Meta on the campaign. Nothing is sent back to Meta that you do not already send yourself.
- How long before we see our own numbers?
- A pilot on one country and one offer shows your funnel priced from your own data within days, which is also when it becomes obvious whether the estimates were close.
- Who is this for?
- Teams buying at volume — several countries and five-figure monthly budgets and up. Below that, a spreadsheet is honestly still cheaper than a workflow.
See it in the language of your vertical
Pick the one you work in and the whole performance story rebuilds around its own numbers.